After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts

TechCrunch

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

Wendy’s and Coca-Cola’s Brazilian brand Kuat are the first businesses with the ability to share them. Wendy’s ad shows a salad being constructed, while Kuat’s is basically the rainbow-shooting poptart meme Nyan Cat with a brand name slapped on.

Facebook Ad GifGIFs can’t go in the tiny sidebar ads Facebook is phasing out, only “Boosted” Page posts, which make up most of the ads you see in your feed.

The social network started supporting GIFs in user posts starting in May, but hadn’t allowed businesses to try the hip graphic interchange format all…

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